Welch's Grape Juice rebrand
The rebrand was to modernise the outdated Welchs brand and chase it from a low budget grape juice to a low cost high quality product. It has been converted from cartons to bottles, an updated logo, a new modern scheme consisting of purple gradient and white assets, which all have meaning and an updated webpage.
As well as the rebrand of the main product, a rebrand of the already existing sparkling Welch's juice was complete. It has been upgraded from a low grade and barely known non alcoholic alternative beverage, to a high class sparking juice to sip whilst at social gatherings or in restaurants.
The assets all have meanings...
